Malaysian Media Congress 2007April 2007
The Malaysian Media Congress (MMC) is an annual gathering of more than 500 media pundits, industry specialists and key media decision makers in the fields of media, marketing, branding and advertising. Amongst the speakers featured are noted personalities from Malaysia, Singapore and Hong Kong.
When Media Meet As One— Digital ConvergenceAn estimated 60% of Malaysia’s adult population access the internet directly – either at home or work. From podcasts to Internet radio, one of the big challenges for media agencies in 2007 will be to sift through all the emerging digital platforms and make sense of how consumers actually use them and then figure out which ones best fit their clients’ marketing strategies.
Marketers are embedding product placement in a growing number of video games. Online advertising is growing at 7 times the rate of the ad industry worldwide. And in Malaysia, it is projected to grow at 10 times the rate!
A recent research study conducted by media communications agency Universal McCann, based on a sample size of 4,670 respondents, reveals that 40% of Malaysian “netizens” (regular Internet users) spend more than three hours daily on the net.
“Media consumption continues to change dramatically with the convergence of multiple platforms,” comments Richard Halmarick, CEO of Carat South Asia. “Traditional media will lead for a few more years, but their value will gradually diminish as digital media powers up through online, interactive, and mobile usage.”