Money was probably the last thing on my mind when I first started blogging back in 2004 ;)

I blogged simply for the joy of sharing travel stories and new discoveries with the people around me.
At that time, I was a Journalism & Political Science sophomore at Monash University (Gippsland, Australia), far away from family - and was having a wonderful cultural exchange experience that I wanted to share with my folks back home.
 
But over time, my blogging frenzy became a series of experiments that have somehow turned out well :)
I have yet to make a million bucks like Anthony Robbins or Dr Patrick Dixon, but my blog became a launch pad for occasional freelance work & well, ...free goodies ;)

The top question that you'd most probably have at the back of your mind is
- How do you make money through blogs?

Tip no. 1: Use your blog as a canvas to display your talents -
a) share your cooking skills and recipes - eg, like my favourite recipe queen Chanit
b) be generous with your knowledge - like Dr Patrick Dixon, CEO of Global Change
c) be the ultimate comedian, like Kenny Sia of Sarawak

In my case,... I'm pretty much a guinea-pig who experiments with just about anything when it comes to food, consumer products, services, online tools... 

and GADGETS, of course! :)


Though I wasn't a tech student, I was very curious and experimented with Ruby on Rails, Open Source tools, photography, Joomla, Adobe Illustrator & Photoshop, and all-things-Web2.0 :)

Tip no. 2: Be different :)
My initial foray into the tech world was fraught with difficulties as most online information were heavily infused with Silicon Valley jargons.

Realising the need for more reader-friendly tech writings, I began writing stuff that both the tech geniuses and the non-geeks can relate to, ...and got noticed ;)

Tip no. 3: Go global ;)
Yes - go global!
Join Craigslist, Entrepreneurs Econnect - interact with bloggers, entrepreneurs & readers from all over the world - not merely with individuals of close geographical proximity.

With VOIP, WWW and air travel, virtual work teams can be established anytime, anywhere :)

Take a moment and reflect on this : -
Why does Stephen King go Bollywood? Why does Shah Rukh Khan go Hollywood? The reason is to leverage on each other's geographical markets.

Similarly, a start-up team consisting of members from the US, Europe, Asia and the Middle East will be much more well equipped to build a business empire compared to an all-American or all-Asian group.

But on the other hand, entrepreneurs can't just get any Tom, Dick or Harry to be their biz partners - because that would be tantamount to a business suicide! Hence, there is a great deal of opportunities out there for freelancers around the world - as more and more entrepreneurs look toward bridging the "skills" gap within their own team :)

The great news is - with language translation software, you can communicate with anyone without the need for a common language:)

Some of the most satisfying projects I've ever had were the translation of German, Japanese, Chinese, Korean & French web content into English ;)
- you get to learn new languages in the process!


How to be a good viral marketer
1) Take time to understand the products/services that you promote
2) Build your reputation via personal branding (like Seth Godin)
By the way, I wasn't suggesting that you copy his looks...


About Charmaine Chen

  • An innovative viral marketing strategist who introduces products/services & build brand reputations via Google Groups, high-traffic blogs, social networks - and every nook and corner of the WWW
  • A brilliant writer who can effortlessly "dumbs down" or "talks up" to suit your target readers' need;) My literature diet ranges across the intellectual WSJ, National Geographics, The Economist & the bimbotic stuff like "How to Lose 10 Pounds in 5 Seconds"
  • An articulate Gen Y-er with 5 yrs experience in Sales/PR /Marketing/Event Management
Pic: Ellie and I at a Crime Prevention Campaign organised by the Royal Malaysian Police Force